C&IT Throws CSR Challenge to Events Industry

Jacqui Loftus, Paragon’s MD packed steel toed boots and hard hat before jetting off to KwaZulu-Natal, South Africa from 3 – 9 September to take part in a three-day build at the Mziki Agri Village project, in the Ixopo area of South Africa. 

Talk about intrepid!  What will be next - skydiving, the 3 peaks.  Needless to say we’re all very proud of her and looked forward to reading her daily diary on our blog.

But what was it all about?  Well, was an amazing challenge that brought together environmental education and emotional hands on experience when the chosen team worked together with local families to help build two houses. Plus a fabulous opportunity to enjoy some of what South Africa has to offer the incentive traveller.

Conference & Incentive Travel Magazine threw out their first ever CSR challenge to the events industry to show their commitment to CSR by outlining how their policy had developed over the past 12 months.

Paragon was one of 10 agencies chosen to take part.   

“The purpose of the event is two-fold,” says C&IT editor Yasmin Razak. “We want to highlight the agencies that have made the strongest commitment to CSR and put it at the heart of their agenda during the two years of our campaign. Additionally, we want to provide a clear template of an incentive that can be pitched to clients who need their event solutions to match their CSR policy.”

The event is supported by events industry association Eventia and arranged by C&IT in association with South African Tourism, Charity Challenge and the charity Habitat for Humanity.