86% of marketers agree - brands need to talk less and do more

In January, Jack Morton released the results of a global survey of almost 300 marketers:

• 75% affirm they will increase spending on experiential marketing in 2008
• 5-10% of these plan more than in previous years
• 12% will increase spend by 11-25%
• 10% say their experiential budget will rise by more than 25%
• 70% say that experiential marketing is extremely or very important to their organizations
• 71% report that experiential marketing will become increasingly important in the year to come
• 93% agreed that experiential marketing generates advocacy and word-of-mouth recommendations
• 92% agreed that experiential marketing both builds brand awareness and brand relationships
• 77% stated that it generates sales and leads
• 98% of respondents agreed that “brand experiences that deliver on brand promises are central to building commitment and loyalty”
• 99% concur that “what a brand does is as important as what a brand says”

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http://journalistfiles.blogspot.com/2008/01/jack-mortons-new-year-cheer.html