Worlds 1st ‘iBar’ multi-touch technology for events

Have you heard about the iBar^TM yet?

Maybe not, because it’s so new that very few people have experienced it yet. 

Recently installed into London’s 24 nightclub the great news is the iBar^TM and it’s unique multi-touch interactive technology, developed by cutting edge marketing technology company Mindstorm, can also be hired for events and promotions.

Integrated video-projectors can project any content onto the bar surface.

The intelligent tracking system detects everything that touches the surface and this input is used to let the projected design interact dynamically with the movements on the counter.

Objects can be illuminated at their position, and virtual objects can be ‘touched’ or even moved by hand. (Similar multi-touch technology was used in the movie Minority Report where Tom Cruise touches a transparent screen to call up information).

Many different effects can be created: corporate logos, flash animations, real video or any other marketing or creative content.

The system can be configured and changed from providing information, to entertainment, to gaming at the flick of a switch.  And the Mindstorm special effects team have a lot of experience in making really cool content and can also produce custom projects.

So if you want something new that’s going to attract attention -try the iBar^TM.

Check out the video and Mindstorm website.

To integrate the iBar^TM into an event, get in touch with us at Paragon.

Watch this space too, as wall projection for events is just round the corner.