Entries Tagged 'About Paragon' ↓

Some people spend a lifetime campaigning for a better world. 

In comparison, our months of intensive research in preparation for our transition to a more environmentally responsible way of working, seems pretty insignificant. 

However, we had to start somewhere and we’re proud to have been one of the first agencies to address CSR and also to have been one of the agencies invited to comment on the drafting of BS8901 - Sustainable Event Management. 

Green event production is not a bolt-on addition to an existing service - it’s an adoption of attitude and new ways of working.  It’s taking an holistic view of an event and including ‘impact on the environment’ as another area to be considered as a matter of course in the event management process.  It means producing policies, systems and tools to manage and measure. 

We’ve learned some lessons and we’re still learning.

We launched OnePlanet - Sustainable Event Solutions back in November 2006 as a brand identity to our new way of working, but realised not long after that in fact it is our own PARAGON brand that is only identity we need.   

Now many more agencies and suppliers are taking CSR seriously and putting systems and initiatives in place. 

It’s fair to say Clients are not yet banging down our doors to stage greener events.  It’s more a question of us inviting them to knock.  But, it’s only a question of time and the more we shout about successful events produced with a more positive environmental impact, the stronger the desire to stage them will grow. 

Val Payne
Director

The cream of the architectural world gathered at the end of November for the 4th Annual Emirates Glass LEAF Awards at the Waldorf Hilton, London.  Attended by over 300 architects and designers the International event, organised ViB Events (part of SPG Media Publishing) was hosted by Maxwell Hutchinson, past president of RIBA, renowned architect and TV/radio broadcaster.

Considered one of the highest accolades in the architectural calendar, the Emirates Glass LEAF Awards recognise and reward excellence within the architectural and design industry.

Commenting on the production of the event, Chris Hayward, Managing Director of ViB Events said “‘We were delighted to work with Paragon on the prestigious LEAF Awards ceremony this year, it was great to partner with such a professional and dynamic company and we look forward to many more years working with them.”

Jacqui Loftus, Paragon MD (front right), joins TOP 100 LIVE EVENT MARKETING AGENCIES FORUM.

In partnership with Event Magazine, Major Players gathered the top 100 players in experiential marketing to participate in a debate about ‘Moving closer to the Brand Guardians - what have media, above-the-line and non-traditional creative agencies done to continue their strong relationship with brands, and what are the changing landscapes?’.

Speakers, Anna Watkins, Mike Mathieson and Tove Okunniwa, talked through their roles in brand activation and their views on experiential.

The Forum took place on Wednesday 14 November at private members’ club The Hospital in Covent Garden.

To see the presentations visit Event 100 Live and take a look at this months copy of Event Magazine.

We like large format projection. 

Tommy’s the Baby Charity asked Paragon to come up with an event to launch their Stop Premature Birth Campaign earlier this year.  The result was a press conference in the luscious private theatre of the Soho Hotel followed by large format projections onto buildings directly outside both Waterloo and Charing Cross mainline stations at peak commuter time.

We’ve battened down the hatches, donned our retro spacesuits, stocked up the cyber bar and cranked up the good ship Paragon engine ready for our BLAST OFF into the BLOGOSPHERE!

Yes, you’re going to be reading the rantings of a crew of blogging newbies….we make no excuse for talking ‘burble’ in these early days of our journey (anyone got a Babel fish handy?), blame it on the drink I say,  but… give us time and we might just get there…moonwalking in cyberspace… 

But one thing’s for sure.  We’ll be exploring the nooks and crannies of the event world, giving you lots to think about,  shining a bit of light at the end of tunnel for the occasional visitor who’s looking for inspiration…so grab a cappuccino and biscuit and lets get this show on the road!

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