If you’ve not come across the works of Leicestershire born artist Julian Beever then you’re in for a real treat. From a Transformer emerging from an NY subway, swimming pools, fountains and gaping holes to Batman and Robin scaling the face of a tall building, his pictures are distorted to create a 3D effect from a specific angle. Using just chalk and masking tape.
Entries Tagged 'Brands on the road' ↓
Anamorphic Street Art - a unique 3D perspective
February 28th, 2008 — Brands on the road, Events: useful & new stuff
86% of marketers agree - brands need to talk less and do more
February 8th, 2008 — Brands on the road, Events: useful & new stuff
In January, Jack Morton released the results of a global survey of almost 300 marketers:
- 75% affirm they will increase spending on experiential marketing in 2008
- 5-10% of these plan more than in previous years
- 12% will increase spend by 11-25%
- 10% say their experiential budget will rise by more than 25%
- 70% say that experiential marketing is extremely or very important to their organizations
- 71% report that experiential marketing will become increasingly important in the year to come
- 93% agreed that experiential marketing generates advocacy and word-of-mouth recommendations
- 92% agreed that experiential marketing both builds brand awareness and brand relationships
- 77% stated that it generates sales and leads
- 98% of respondents agreed that “brand experiences that deliver on brand promises are central to building commitment and loyalty”
- 99% concur that “what a brand does is as important as what a brand says”
Read full story
http://journalistfiles.blogspot.com/2008/01/jack-mortons-new-year-cheer.html