Entries Tagged 'Events: useful & new stuff' ↓

We’ve been to 2 demos so far of this amazing holographic projection system and frankly we’re looking for a good excuse to go again.  The Musion Eyeliner is a unique HD projection system that brings spectacular 3D holographic performances to the live stage, for conferences, launches, retail window displays - in fact just about anywhere.  Live or vitual presenters can appear alongside and interact with 3d animations, people or images.  

If you’d like to book for a demo at their base in Covent Garden, let us know.  Check out their showreel on YouTube.  We also love Kate Moss’s Catwalk appearance.

It hits us all from time to time. You need to be creative and come up with a great new idea – and it’s just not happening.

Then try the Random Word technique.

Choose a word, any word – cactus, sponge, bird – it doesn’t matter.

This is your prompt.  No it’s not silly – just take the word and apply the principles behind the word to your challenge.

The process of linking two things not normally linked will force you to tackle the challenge from a different direction and so stimulate your creative thought.

By using your random word as an initial stimulus, you then apply these thoughts to your challenge.

Say you need to come up with a whole new revamped format for an annual awards ceremony because numbers are falling. Let’s say for argument’s sake it’s always been in a hotel venue and a pretty standard format of drinks reception, dinner, awards and home.

Ideally, you should phone us to sort it for you.  But for the sake of this article, let’s take the word…carrot!

Carrots are used as an incentive, to be inviting,  so take a new approach to your invitations, literally dangle a carrot and design a teaser with the promise of something good to come, ie a invitation to a desirable event could be coming their way. With the invite design blazoning just a glimpse of how your guests will be rewarded with a fantastic.

Carrots are a bright vibrant colour. Add some vibrancy to your event, bring in more colour. Add some fresh entertainment – something in contrast, a bit more crunchy than previous years.  Red is a passionate colour - get passionate about your event!  Orange means vitality and endurance.

Carrots are a simple shape – keep your newly styled event simple, crisp, contemporary.

Carrots taste good, take a look at previous years menus, take a new approach – always had a standard 3 course meal? Change the menu, change the taste, make it more healthy. Up the anti and be innovative. Carrots can be served in different ways. Instead of silver service add interaction to the meal by placing some dishes for guests to help themselves. Theme. Do something differently.

Carrots are a root and are dug out of earth. Shout about the root of your event, it’s history – remind people why they are there.

Get the idea? Now … take your own challenge and use the word …pineapple.

Nuts? Now there’s a thought!

For those who didn’t spot Bar Wizards doing their thing on Britain’s Got Talent then take a look at this YouTube piece.

Professional flair bartenders, they’re amongst the world’s best and will certainly liven up your event - and you won’t mind the wait for your drink.

Yes, we’re lucky enough to have an MD with Membership, so spending time in this uber cool, but relaxed haven in a converted old tea warehouse off Shoreditch High Street, is no problem at all.  In fact, any excuse and we’re in there.  For us, there’s plenty of space to meet clients and not be overheard in a variety of areas of differing designs for different moods.  All of them comfortable. 

The rawness of the building has been preserved by interior designer Tom Dixon with lots of wood, chocolate browns, huge windows, futuristic bright and sinkable chairs and sofas, a huge bar, snug room, spa and gym, restaurant with superb menu and the breathtaking rooftop pool and semi-open to the elements lounge and grill.

But that’s not all. 

There are areas that can be hired by non-members for corporate events.  The rooftop lounge and the wonderfully named Biscuit Tin (bar, seating area, room for DJ) and adjacent Biscuit Pin, a 2 lane ten pin bowling alley).  Max numbers standing 200.  Well worth a look. 

The pies ’n’ pints package holiday culture is still alive and kicking in Tenerife but away from the dense concrete resorts of the southern coast, the largest Canary island has a dazzling offer for incentive conferences.

With plunging cliffs, black sand beaches, tropical forests and over 200 volcanoes, the island’s geography – including El Teide, Spain’s highest mountain – is jawdroppingly varied. And jawdropping is the way to describe the 5* ABAMA Resort.
Perched on a cliff top, with panoramic views of the Atlantic Ocean. ABAMA is a careful combination of subtropical architecture and nature.

• 300 rooms within the main hotel and a further 120 rooms and suites in the exclusive villas
• 1,500sqm of versatile meeting space for up to 600 theatre style which is fully equipped with the latest technology
• 8 swimming pools throughout the resort
• an 18 hole Golf course
• 10 excellent restaurants
• 5 themed bars
• a tennis and beach club and private beach

With a good number of flights and charter options plus a good price for the quality, ABAMA really does have everything you need within the resort.

Paragon produce Conferences Worldwide and look after everything from concept, programming and creative, travel managment and ground liaison. We’re just a call away - but we reckon you’ve guessed that!

The cream of the architectural world gathered at the end of November for the 4th Annual Emirates Glass LEAF Awards at the Waldorf Hilton, London.  Attended by over 300 architects and designers the International event, organised ViB Events (part of SPG Media Publishing) was hosted by Maxwell Hutchinson, past president of RIBA, renowned architect and TV/radio broadcaster.

Considered one of the highest accolades in the architectural calendar, the Emirates Glass LEAF Awards recognise and reward excellence within the architectural and design industry.

Commenting on the production of the event, Chris Hayward, Managing Director of ViB Events said “‘We were delighted to work with Paragon on the prestigious LEAF Awards ceremony this year, it was great to partner with such a professional and dynamic company and we look forward to many more years working with them.”

Jacqui Loftus, Paragon MD (front right), joins TOP 100 LIVE EVENT MARKETING AGENCIES FORUM.

In partnership with Event Magazine, Major Players gathered the top 100 players in experiential marketing to participate in a debate about ‘Moving closer to the Brand Guardians - what have media, above-the-line and non-traditional creative agencies done to continue their strong relationship with brands, and what are the changing landscapes?’.

Speakers, Anna Watkins, Mike Mathieson and Tove Okunniwa, talked through their roles in brand activation and their views on experiential.

The Forum took place on Wednesday 14 November at private members’ club The Hospital in Covent Garden.

To see the presentations visit Event 100 Live and take a look at this months copy of Event Magazine.

If you’ve not come across the works of Leicestershire born artist Julian Beever then you’re in for a real treat.  From a Transformer emerging from an NY subway, swimming pools, fountains and gaping holes to Batman and Robin scaling the face of a tall building, his pictures are distorted to create a 3D effect from a specific angle.  Using just chalk and masking tape.   

Have you heard about the iBar^TM yet?

Maybe not, because it’s so new that very few people have experienced it yet. 

Recently installed into London’s 24 nightclub the great news is the iBar^TM and it’s unique multi-touch interactive technology, developed by cutting edge marketing technology company Mindstorm, can also be hired for events and promotions.

Integrated video-projectors can project any content onto the bar surface.

The intelligent tracking system detects everything that touches the surface and this input is used to let the projected design interact dynamically with the movements on the counter.

Objects can be illuminated at their position, and virtual objects can be ‘touched’ or even moved by hand. (Similar multi-touch technology was used in the movie Minority Report where Tom Cruise touches a transparent screen to call up information).

Many different effects can be created: corporate logos, flash animations, real video or any other marketing or creative content.

The system can be configured and changed from providing information, to entertainment, to gaming at the flick of a switch.  And the Mindstorm special effects team have a lot of experience in making really cool content and can also produce custom projects.

So if you want something new that’s going to attract attention -try the iBar^TM.

Check out the video and Mindstorm website.

To integrate the iBar^TM into an event, get in touch with us at Paragon.

Watch this space too, as wall projection for events is just round the corner.

The much debated BS 8901 - Sustainable Event Management went live at the end of last year, and is available through BSI . 

The new Standard provides requirements for planning and managing sustainable events of all sizes and types, supplemented by advice on how to meet and surpass, these requirements.

It encompasses the entire range of events ranging from large scale conferences and unique events such as the 2012 Olympics to music festivals and air shows.

The standard is applicable throughout the sector supply chain encompassing venues, organizing companies and industry contracting firms and is aimed at the following groups:

• Event organizers
• Venues
• Organizations and/or individuals in the supply chain.

BS 8901 provides guidance in the form of easy to understand practical information designed to assist the user to implement the requirements and those in event management to manage their environmental, financial and social risks and impacts spanning all aspects of event management.

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