Entries Tagged 'News & Entertainment' ↓

We like large format projection. 

Tommy’s the Baby Charity asked Paragon to come up with an event to launch their Stop Premature Birth Campaign earlier this year.  The result was a press conference in the luscious private theatre of the Soho Hotel followed by large format projections onto buildings directly outside both Waterloo and Charing Cross mainline stations at peak commuter time.

The cream of the architectural world gathered at the end of November for the 4th Annual Emirates Glass LEAF Awards at the Waldorf Hilton, London.  Attended by over 300 architects and designers the International event, organised ViB Events (part of SPG Media Publishing) was hosted by Maxwell Hutchinson, past president of RIBA, renowned architect and TV/radio broadcaster.

Considered one of the highest accolades in the architectural calendar, the Emirates Glass LEAF Awards recognise and reward excellence within the architectural and design industry.

Commenting on the production of the event, Chris Hayward, Managing Director of ViB Events said “‘We were delighted to work with Paragon on the prestigious LEAF Awards ceremony this year, it was great to partner with such a professional and dynamic company and we look forward to many more years working with them.”

Jacqui Loftus, Paragon MD (front right), joins TOP 100 LIVE EVENT MARKETING AGENCIES FORUM.

In partnership with Event Magazine, Major Players gathered the top 100 players in experiential marketing to participate in a debate about ‘Moving closer to the Brand Guardians - what have media, above-the-line and non-traditional creative agencies done to continue their strong relationship with brands, and what are the changing landscapes?’.

Speakers, Anna Watkins, Mike Mathieson and Tove Okunniwa, talked through their roles in brand activation and their views on experiential.

The Forum took place on Wednesday 14 November at private members’ club The Hospital in Covent Garden.

To see the presentations visit Event 100 Live and take a look at this months copy of Event Magazine.

When carbon offsets began, tree planting was the main chosen method to offset emissions. These days, best practise in carbon offsetting is generally considered to be investing in sustainable energy projects that cut emissions in the first place –such as renewable energy and energy efficiency.                                                     

By paying for the carbon saved by technologies like efficient lightbulbs and wind energy etc, carbon offsetting helps to green the global economy.

The money from carbon offsets is starting to drive the promotion of clean technology around the world, with especially exciting work being done to promote ‘appropriate technologies’ such as efficient cooking stoves, long recognised as crucial for improving quality of life and now finally, through the carbon market, starting to access the significant capital needed to make them available to millions.

Standards such as the Gold Standard (VERs) are ensuring that funding goes to real, verified carbon savings.

Climate Care was the first carbon offset organisation in the UK to focus on sustainable energy projects rather than forestry. Currently 80% of their carbon reductions in our online portfolio are made in sustainable energy projects. They still make 20% of our CO2 reductions through a forest restoration project. This is because globally, around 20% of greenhouse gas emissions are through deforestation or forest fires.

It is crucial to find a way to fund the protection of the worlds forests, but there is still a lot of debate around the right mechanisms to do this.

Thanks to Bettina Koller of Climate Care.
Visit: www.climatecare.org

Paragon recommend carbon offsetting for events as part of a sustainable event management process and work closely with Climate Care.